Your company logo should make a lasting impression on anyone who sees it. It should be unique, clear, portray the image you want to give, and reflect your business.
In an embroidery business, you deal with company logo’s every day, and at times are championed with the role of creating some yourself. Therefore, it is particularly important that your own logo presents a professional image, and is of the highest quality.
Firstly, what is a corporate identity?
A corporate identity is defined as “the visual expression of an organization's unique identity through the systematic use of words and symbols”.
Therefore, when considering a logo design, first of all consider what your corporate identity is.
Consider:
Colors you want to associated with:
Different colors can mean different things.
- Black: stylishness, sophistication
- White: light, simple, pure
- Blue: cool, calm, loyalty, trusting, wise, tranquility, clean
- Green: nature, life, healthy, hope, youthful
- Yellow: happy, fun, cheerful, warm, bargain, number one attention-getter
- Red: strong, seductive, powerful, commanding, uplifting, elegant
“Style” of a business:
Is your business sharp and “corporate-professional”, or youthful and funky? Consider this in your design.
The style of a logo will closely reflect what people think of your business.
 |
Corporate, clean, professional service
Example: Lawyer firm, accountant |
 |
Youthful, fun, energetic
Example: Kids park, theme café, party supplies |
 |
Professional, smart, clean.
Example: IT services, computing consulting |
 |
Natural, free, elegant
Example: Craft store, café, restaurant |
 |
Sharp, professional, modern
Example: Decorator, professional service, carpet, tiles. |
A good logo should:
- Capture the audiences attention
- Be compatible in color, black and white, fax, letter head, and of course, EMBROIDERY!!!
- Usable in both large sign and small business card format
- Encourage a second glance
Design vs. Application
As an embroiderer I guaranty on a number of occasions you have received a design which is just not possible in its natural form in embroidery. You need to increase the lettering size, or change the design slightly to ensure it will run on a machine without any problems.
You must consider this in the creation of your own logo, to ensure you can reproduce it accurately with embroidery. You can also create your design to highlight any special design techniques you have and show off your worthy talents.
Small lettering it is not only hard to read in small logo form, but can be difficult to sew.
Do your homework
Research what the logos of your competitors look like. Ensure you separate yourself from them, and build your style. The last think you want is to be accused of copying or a customer to confuse you with a competitor – you might loose them to the competitor!
Ask Around
Show your designs to friends, family, and potential customers. Remember friends and family will often be kind and love what ever you do! Therefore it is important to get an extra perspective from someone who is not close to you or your business.
Don’t be a Michelangelo!
Don’t fall into the trap of “I must design it myself!” Creating a good logo can be a difficult thing. What appears great to you might not be to others, therefore don’t be scared to farm out your creative design to someone who understands the important requirements in graphic design and logo creation. It is important, however, that you be a part of the design process and ensure the designs matches your expectations.